December 31, 2008

Managing your reputation

Reputation management has become a big business recently with almost anyone looking to protect their reputation; they are often tempted to pay for services, which claim to do this for them, but with so many services available, which ones are the best?

Buzzlogic
Radian6
TNS Cymfony
Nielsen
Trackur
Brands Eye
Reputation Defender
Sentiment Metrics
Visible Technologies
Cision

These are considered to be the best all round services, but these are not necessarily free as some can cost from £1 for individuals and anything up to £50,000 for companies looking to save their face.

However, this is no exact science because long term internet user has a whole range of user names and in some cases, there duplicate names, so if you are paying per keyword then it is essential that it is you and not someone else that they are monitoring.

Source [Mashable]